xpeng Logo - History, Design, and Meaning
Company Overview
XPeng Motors (Xiaopeng Motors) designs, develops, manufactures, and markets electric vehicles targeting middle-class consumers. The company independently develops autonomous driving technology and embedded intelligent operating systems, as well as core vehicle systems including powertrain and electronics. A subsidiary of the automaker is developing the XPeng HT Aero flying car.
Key Information
- Founded: 2014
- Founder(s): He Xiaopeng, Xia Heng, He Tao, Yang Chunlei
- Headquarters: Guangzhou, China
xpeng Logo Meaning and History
XPeng Motors derives its name from its founder, He Xiaopeng, and was officially founded in 2014. The company attracted major investors, including Chinese giants Alibaba and IDG Capital in 2017, followed by Foxconn and Xiaomi in 2019.
The first vehicle from XPeng, the XPeng Beta concept, was introduced in 2016 and later renamed Identity X. Only 15 test copies were produced for owners and investors.
XPeng's first production vehicle, the G3 compact electric crossover, launched in the Chinese market in 2019, followed by the XPeng P7 electric fastback in April 2019, which offered enhanced performance.
Initial production of XPeng vehicles took place at Haima's facilities in Zhaoqing, with a new plant built in 2019. Additional plants in Guangzhou and Wuhan were under construction but not operational by the end of 2022. The XPeng P7 electric sedan was released in 2020, followed by the XPeng P5 in 2021.
XPeng's marketing strategy focuses on driving automation, utilizing a combination of lidar, radar, and cameras. Lidar creates virtual models of the environment, while radar measures the speed and location of surrounding objects, and cameras provide initial data.
XPeng began selling electric cars outside of China in Norway in 2020, expanding to the Netherlands, Sweden, and Denmark in 2021, and starting deliveries to Israel in 2023 with the P7 and G9 models.
The flagship crossover XPeng G9 was introduced in 2022, followed by the XPeng G6 Crossover in 2023.
XPeng's corporate style is characterized as restrained yet moderately expressive, featuring streamlined bodywork and a distinctive 'X Robot Face' design with narrow eyebrows above the headlights.
What is XPeng?
XPeng, also known as Xiaopeng Motors, is an auto brand that was founded in 2014. It is headquartered in Guangzhou and the production of electric cars is set up in Zhaoqing. The company also has offices in the US and Europe. The controlling stake belongs to the founder of Chinese tech giant Xiaomi, Lei Jun.
In terms of visual identity, XPeng has remained loyal to its original design concept from 2014, even after a thorough redesign in 2021. The company refined the contours and composition of its logo, reflecting growth and progress.
The original XPeng logo, created in 2014, featured a black-on-white inscription with the 'X' replaced by a graphical element made of four equal parts. This stylish and modern badge suited the brand's essence and philosophy.
The 2021 redesign retained the recognizable style of the XPeng logo but introduced changes. The graphical 'X' became a separate emblem, now consisting of two mirrored 'butterfly wings' above the uppercase 'XPENG' wordmark. The lettering was also updated, with thinner bars and wider contours, while the 'P' retained its open contour and the 'G' underwent significant shape changes.
The stylish, futuristic lettering in the primary XPeng logo is rendered in a custom sans-serif typeface featuring delicate elements, such as the open contour of the 'P' and the square curve of the 'G's tail, which balances the 'P.' The expanded shapes of the characters further enhance the logo's uniqueness.
The color palette of XPeng's visual identity is a minimalistic combination of black and white, symbolizing progress, style, excellence, and professionalism, all of which characterize the innovative Chinese car brand.
