lotec Logo - History, Design, and Meaning
Company Overview
Lotec is a renowned European sports car manufacturer, established in Germany in 1962. Throughout its history, the company has released four different race car models and two supercars, which are considered among the best in the world.
Key Information
- Founded: 1962
- Founder(s): Kurt Lotterschmid
- Headquarters: Kolbermoor, Germany
lotec Logo Meaning and History
The name Lotec is derived from Lotterschmidt Technology, named after the founder, Kurt Lotterschmidt, who started his atelier at age 21 to repair Mercedes cars. He also began customizing cars for wealthy clients, leading to the creation of the luxury German marque.
Today, Lotec is a small German atelier with about 20 employees, making each car released under this brand a significant event in the global automotive industry.
What is Lotec?
Lotec is a luxury German car marque, which was established at the beginning of the 1960s by Kurt Lotterschmid. Today it is a very small atelier, which produces exclusive vehicles with top-notch technical and design characteristics.
Lotec's visual identity is bold and solid. Its text-based logo appears powerful and professional, whether printed on documents or posters, or placed on cars, executed with a silver outline.
The Lotec logo features a bold custom inscription in a sans-serif typeface, with letters interconnected. The 'O' has the bars of 'L' and 'T' overlapping its body, outlined in white, creating a pattern on a perfect black circle.
The elongated horizontal bar of the 'T' also serves as the upper bar of the 'E', with its lower part elongated and separated from the 'C' by a thin white arch.
The Lotec nameplate is instantly recognizable. While not unusual or new, the thick lines are balanced by a delicate outline, and the varying lengths of bars, along with a slightly italicized typeface, create a sense of motion and progress, reflecting the company's energy and professionalism.
The logo's color palette is typically monochrome, suitable for almost any placement. On car bonnets, the emblem uses silver metal, adding a touch of style and sophistication.
The bold outlined lettering of the primary Lotec badge is set in a custom-designed sans-serif font with massive capitals interconnected. It functions as both an emblem and a logotype.
Lotec's visual identity color palette is based on plain black or dark gray for the outline of the custom letters, with a transparent, usually white, background. This timeless color combination looks elegant and powerful, evoking a sense of eternity, style, and excellence.
