xiaomi car Logo - History, Design, and Meaning
Company Overview
SU7 is Xiaomi's debut project in the automotive industry, showcasing impressive features and capabilities. The car utilizes Xiaomi's proprietary EV Modena architecture, which facilitates easy battery integration, enhanced durability, and a spacious interior.
Key Information
- Founded: 2021
- Founder(s): Lei Jun
- Headquarters: Beijing, China
xiaomi car Logo Meaning and History
Xiaomi announced its plans to produce electric cars in March 2021, with CEO Lei Jun stating that the company would invest $1.4 billion in its car manufacturing business.
At the end of 2023, Xiaomi introduced its first electric car, the SU7 sedan. 'SU' stands for 'Speed Ultra.' The car is comparable in size to the Tesla Model S, measuring 4997 mm in length, 1963 mm in width, and 1455 mm in height (in the base version), with a wheelbase of 3000 mm. Its aerodynamics are exceptional, with a drag coefficient (Cd) of only 0.195. The sedan features a main rear trunk with a volume of 517 liters and an additional compartment of 105 liters.
The Xiaomi SU7 has a battery capacity of 101 kilowatt-hours, providing a range of up to 800 kilometers. The EV Modena platform can support a 150 kilowatt-hour battery, extending the range to up to 1,100 kilometers. The car also supports fast charging and is equipped with radars and sensors for autonomous driving, a projection display for the driver, and a 16-inch infotainment screen for passengers.
Production of the Xiaomi electric car employs advanced GigaPress technology, first introduced by Tesla, which reduces the weight per part by 17% and lowers production costs by 40%.
The Xiaomi SU7 is designed to be fast, beautiful, safe, and innovative. It includes various systems for driver and passenger protection and comfort, such as automatic emergency braking, lane change warnings, blind spot monitoring, adaptive cruise control, and a parking system with 360-degree cameras. Additionally, it features a facial recognition system that unlocks the doors and adapts the car's settings to the driver, along with wireless charging for devices, a cabin air purification system, and a seat massage function.
Official sales of the Xiaomi SU7 began on March 27, 2024, with pre-orders available in 59 Xiaomi stores across 29 cities in China during the initial months.
What is Xiaomi SU7?
Xiaomi SU7 is the name of the first electric car of the famous Chinese corporation, introduced in 2023. SU7 combines high speed, high range, innovative technology, and stylish design. The car is based on the EV Modena platform, has a powerful HyperEngine electric motor, supports fast charging, and is tightly integrated with smartphones and other Xiaomi devices.
In terms of visual identity, the Xiaomi SU7 reflects the corporate design concept. Notably, the logo on the trunk lid was significantly reduced from the time of the SU7 presentation to the start of sales.
The Xiaomi SU7 logo consists of two parts: the logotype on the trunk and the emblem on the bonnet. The lettering is in the corporate Xiaomi typeface, using lowercase characters. The emblem mirrors the company's badge but is rendered in silver, featuring the stylized letters 'MI' engraved on a metallic crest with softened angles.
The lowercase lettering in the Xiaomi SU7 logo is set in a corporate sans-serif typeface with futuristic character shapes. The closest commercial fonts to this insignia are likely Ample or Automata, albeit with some modifications.
The color palette for the Xiaomi SU7's visual identity is based on matte silver for the trunk and bonnet, giving it a stylish and elegant appearance.
