wiesmann Logo - History, Design, and Meaning
Company Overview
Wiesmann GmbH was a German automobile manufacturer that specialized in hand-built custom convertibles. The company, which had its factory in Dülmen, was founded by brothers, engineer Martin Wiesmann and businessman Friedhelm Wiesmann, in 1988. The business was liquidated in May 2014.
Key Information
- Founded: 1988
- Founder(s): Martin Wiesmann<br>Friedhelm Wiesmann
- Headquarters: Dülmen, Germany
wiesmann Logo Meaning and History
During the 30 years of its history, the Wiesmann visual identity featured one iconic symbol, which was only slightly modified throughout the years.
Wiesmann has a unique and highly recognizable logo, which is composed of a wordmark and an emblem on its left.
The wordmark is executed in a custom italicized typeface with bold thick lines and sharp angles. The letters are narrowed, which makes the nameplate look stylish and futuristic. The open contours of 'E' and 'A' add air to the lettering, as well as a thin line between the body and the dot of the 'I'.
The wordmark is complemented by a straight and strict tagline 'Manufaktur Der Individualisten' in all capital letters.
The royal blue of the wordmark and dark gray of the Wiesmann tagline reflect the brand's authority and professionalism, evoking a sense of reliability and trust. It is a classic and elegant combination, which makes the logo look more sleek and distinct.
The iconic Wiesmann emblem is a silver-gray image of a gecko, which is drawn with great attention to detail and looks alive and moving.
The gecko is shown stuck vertically to the wall, which symbolizes the Wiesmann car on the road — it just sticks to it.
It is a very remarkable and one-of-a-kind visual identity symbol, which makes the brand stand out and fully shows its philosophy.
