western star Logo - History, Design, and Meaning
Company Overview
The Western Star logo has remained virtually unchanged for more than half a century.
Key Information
- Founded: 1967
- Founder(s): White Motor Company
- Headquarters: Portland, Oregon,
western star Logo Meaning and History
Western Star Trucks Sales, Inc. is a US truck manufacturer headquartered in Portland, Oregon.
The company was originally established in 1967 as a division of White Motor Company. It has undergone several ownership changes and is currently owned by the German Daimler AG.
Despite these changes in ownership, the company has not introduced any drastic alterations to its visual brand identity throughout its history, indicating that the original design has been quite successful.
The logo features a large letter 'W' in a bold sans serif typeface. The glyph is black with a silver outline, and at its center is a red five-pointed star, also outlined in silver.
While the 'W' badge can stand alone, it is typically paired with the lettering 'Western Star Trucks' in black. The text is rendered in a plain sans serif font with tall and narrow letters, allowing the designers to fit the long brand name into a relatively small space.
Typically, the text is black; however, when the Western Star logo is placed against a black background, the text appears in white.
