volvo Logo - History, Design, and Meaning

volvo logo

Company Overview

Volvo Car Corporation is a Swedish luxury vehicle manufacturer established in 1927 and headquartered in Gothenburg, Sweden, operating out of the VAK building. Volvo Cars was owned by AB Volvo until 1999, when it was acquired by Ford, and later became part of Geely in 2010.

Key Information

  • Founded: 1927
  • Founder(s): Assar Gabrielsson, Gustaf Larson
  • Headquarters: Gothenburg, Sweden

volvo Logo Meaning and History

volvo history logo

What is Volvo?

Volvo is the synonym for Swedish quality. This Scandinavian automobile manufacturer, established in 1927, today has a wide range of sedan and all road cars, as well as commercial vehicles, including buses and trucks, manufactured and distributed all over the globe.

volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo
volvo history logo

What does the Volvo logo mean?

does the Volvo logo mean? The Volvo symbol is an ancient alchemical sign for iron. The symbol is used to indicate the strength of the iron used in the car, as Sweden is known for its metallurgy all over the world.

Why did Volvo change its logo?

its logo? The redesign of the Volvo badge, held in 2021, is intended to represent the iconic emblem of the Swedish brand in a modern minimalistic style, showing that the company can follow the latest trends in visual identity design, and reflecting its innovative approach and progressiveness, without losing its connection to the roots.

What's the symbol for a Volvo?

's the symbol for a Volvo? The Volvo logo, a circle with an arrow, is the Roman symbol of the God Mars, the shield, and the spear. For the Swedish car brand, the trademark sign stands for another ancient symbol of iron, which is very similar to the Roman symbol of the God Mars. In this way, the company wanted to emphasize its country's success in the steel industry and to convince people that its cars are as reliable and strong as steel.

Official Resources

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