tvr Logo - History, Design, and Meaning
Company Overview
TVR is an independent sports car manufacturer. The company produces lightweight sports cars with powerful engines and was, at one time, the third-largest specialized sports car manufacturer in the world, offering a diverse range of coupés and convertibles.
Key Information
- Founded: 1947
- Founder(s): Trevor Wilkinson
- Headquarters: Blackpool, England, United Kingdom
tvr Logo Meaning and History
The history of this exclusive car brand began when Trevor Wilkinson, who was building sports cars, decided to increase their production. His first car appeared in 1949, but it was not until 1954 that he built a model with the TVR emblem, an abbreviation of Trevor's name.
By 1956, TVRs were already being sold in the U.S., and in 1958 the production of the Grantura model began. The production of cars was very slow, and by the mid-1960s not more than 100 Grantura were produced.
The Grantura was replaced by the Vixen, and the Griffith was replaced by the Tuscan V8. In 1972, the 'M' series was announced, which became TVR's trademark in the seventies. By 1973, production volume increased to 10 cars per week.
In 1982, TVR was taken over by a new owner, Peter Wheeler, a former chemical engineer. Under him, the company abandoned the small-volume turbocharged engines of third-party manufacturers and began producing its own.
In 2004, TVR was purchased by Nikolai Smolensky.
What is TVR?
TVR is a British manufacturer of high-end cars, which was established in the middle of the 1940s, and has once been named the largest producer of sports cars in the world. Today the company is focused on just one model, TVR Griffith.
The redesign of 2010 cleaned the contours of the TVR badge, making them thinner and more elegant. The color palette was elevated and more gloss was added to the surface of the emblem. The metallic striped inscription got a light yet well-visible shadow, which gave more volume and dynamics to the overall image. A flash of light was added to the left angle between the horizontal and vertical bars of the 'T'.
In 2017, the logo of the brand was simplified and redrawn in a flat style. The contouring and metallic texture were removed, and now the iconic custom nameplate is drawn in black horizontal lines on a white background. The white gap between the 'T' bars became wider and more visible, balancing the negative space in the upper part of the 'R'.
The TVR logo is executed in a custom italicized sans-serif typeface with extra-thick lines and traditional straight cuts of the letters. Due to the merged letters, the wordmark looks unique and memorable, though the font of the inscription is based on one of the traditional sans-serif types.
The monochrome color palette of the TVR badge makes the modern and progressive logo timeless and strong, showing the brand as a professional and serious one, and evoking feelings of confidence, authority, and stability.
