togg Logo - History, Design, and Meaning
Company Overview
TOGG (Turkey's Automobile Joint Venture Group) is a Turkish automotive company focused on designing and manufacturing electric vehicles. Owned by a consortium of five major Turkish companies, TOGG aims to play a significant role in Turkey's transition to EV technology. Established in 2018, the company operates primarily in Turkey but aspires for a global reach. TOGG's flagship project is an all-electric SUV, set to be released in the coming years.
Key Information
- Founded: 2018
- Founder(s): Turkish Automobile Joint Venture Group
- Headquarters: Gebze, Turkey
togg Logo Meaning and History
Founded in 2018, TOGG was established through a collaboration of five Turkish companies: Anadolu Group, BMC, Kok Group, Turkcell, and Zorlu Holding. The company was created with the vision of pioneering electric vehicle (EV) technology and mobility solutions in Turkey. A significant milestone for TOGG was the unveiling of its first all-electric SUV and sedan prototypes, which garnered considerable attention for their innovative features, including range, connectivity, and Level 2+ autonomous driving capabilities. TOGG aims to be a global player in the automotive industry, starting with a strong focus on the local Turkish market.
What is Togg?
TOGG (Turkey's Automobile Joint Venture Group) is a Turkish company specializing in the development of electric vehicles. Founded in 2018 by a consortium of major Turkish companies, TOGG aims to revolutionize Turkey's automotive industry by producing electric SUVs and sedans.
The first TOGG logo, used by the Turkish automaker for nearly three years, featured a modest yet progressive gray and white banner. The stylized brand name was written in uppercase using a modern geometric sans-serif typeface, accompanied by a delicate tagline with the full name of the company set in title case using a more traditional sans-serif font.
The redesign in 2021 introduced more colors to the TOGG visual identity. The new badge consists of a graphical element in blue and white, along with a simple black inscription in title case using a lightweight sans-serif font. The emblem is based on a stylized horizontally-stretched rhomboid, formed by two bright blue ticks, set against a plain white background.
