tatra Logo - History, Design, and Meaning
Company Overview
Tatra is a Czech manufacturer based in Kopřivnice, owned by Tatra Trucks, which is located in Ostrava. It is the third oldest car manufacturer in the world, maintaining an unbroken history since its founding, following Daimler and Peugeot. Established in 1850 as Ignatz Schustala & Comp., the company was later renamed Nesselsdorfer Wagenbau-Fabriksgesellschaft when it transitioned to wagon and carriage manufacturing. In 1897, Tatra produced the first motor car in Central Europe, known as the Präsident automobile.
Key Information
- Founded: 1850
- Founder(s): Ignác Šustala
- Headquarters: Kopřivnice, Moravia, Czech Republic
tatra Logo Meaning and History
The Tatra emblem features a scarlet red circle outlined in delicate silver, enclosing custom sans-serif lettering. The wordmark is presented in white, with capitalized letters that are arched at both the top and bottom to echo the circular shape of the badge.
In printed materials and official documents, the Tatra logo replaces the silver outline with a double red and white outline, giving it a stricter and more professional appearance.
The red and white color palette of the brand's visual identity reflects power and passion, symbolizing the company's energy in advancing and implementing new technologies and principles in its manufacturing processes. The silver outline of the badge adds style and modernity, making the emblem look balanced and appealing when placed on vehicles.
