sterling trucks Logo - History, Design, and Meaning
Company Overview
Sterling Trucks, a manufacturer of heavy-duty trucks, was a subsidiary of Daimler Trucks North America, based in Portland, Oregon, United States, and part of the Daimler AG Truck Group. Originally the heavy truck division of Ford Motor Company, it was purchased and rebranded in 1997. Headquartered in Detroit, Michigan, its conventional trucks were built in St. Thomas, Ontario. Sterling-brand trucks were sold in the United States, Canada, Mexico, Australia, and New Zealand. On October 14, 2008, Daimler Trucks North America announced a plan to discontinue the Sterling product line to consolidate its North American truck manufacturing operations under the Western Star brands. The company stopped taking orders for new trucks in January 2009, the St. Thomas manufacturing plant closed in March 2009, and the Portland, Oregon, plant was closed in June 2010.
Key Information
- Founded: 1906
- Founder(s): Ford Motor Company
- Headquarters: Redford Township, Michigan, U.S.
sterling trucks Logo Meaning and History
Sterling Trucks was originally part of the Ford Motor Company and was founded in 1907. In 1997, it was acquired by Freightliner, a division of Daimler AG, and later became a subsidiary of Daimler Trucks North America. With a focus on Class 6-8 trucks, the company carved a niche for itself in vocational applications such as construction, delivery, and waste collection. Noteworthy achievements include the introduction of fuel-efficient designs and the launch of customizable trucks tailored for specific industry needs. However, in the face of a declining market and economic difficulties, Daimler ceased the production of Sterling Trucks in 2009. Although no longer in operation, the brand is remembered for its robust and reliable trucks.
What is Sterling Trucks?
Sterling Trucks was an American truck manufacturing company specialized in Class 6-8 and cab-over-engine trucks. It was originally a part of Ford and later became a subsidiary of Daimler Trucks North America. The company primarily served the North American market before ceasing production in 2009.
