sterling Logo - History, Design, and Meaning
Company Overview
Sterling is the name of an American automotive brand established by Austin Rover in 1987 and discontinued in 1991. During its four years of collaboration with Honda, the brand released two models. In 1990, both models were introduced in an Oxford Edition, featuring upgraded interior designs.
Key Information
- Founded: 1987
- Founder(s): Austin Rover Group
- Headquarters: Longbridge, Birmingham, England
sterling Logo Meaning and History
Sterling was a short-lived brand, existing for only four years, which resulted in just one logo being designed for its vehicles. The logo was clean and neat, featuring a traditional shape and color palette that evoked a sense of stability and protection, appearing elegant on the bonnet or grille.
The Sterling Motors logo consisted of a horizontally stretched ellipsoid badge outlined in thick silver, giving it a three-dimensional appearance due to the use of light gradient shades. The inner part of the medallion was a light yet intense shade of blue, also featuring gradients. The brand name was displayed in title-case, written in voluminous silver letters across the blue area, executed in a classy serif typeface.
The logo's design was modest and straightforward, characterized by regular lines and a lack of overly artistic elements, which enhanced the badge's association with affordable comfort and safety.
The sleek lettering on the Sterling Motors badge was crafted in a serif font with smooth, thin lines and delicate sharp serifs at the ends. The traditional contours of the letters balanced the elegant shape of the emblem, making its thick framing appear lighter and more sophisticated. The typeface closely resembled well-known fonts like ITC Garamond Std Condensed Book, featuring narrowed letter contours and a slightly retro feel.
The color palette of Sterling Motors' visual identity was centered around blue and silver, along with their gradients. These colors lent the badge a fresh and modern look, evoking feelings of trustworthiness, reliability, and loyalty to customers. The chosen shade of blue added vibrancy, making the brand's badge stand out among its competitors.
