ssangyong Logo - History, Design, and Meaning
Company Overview
SsangYong Motor Company (SsangYong meaning "Double Dragons") is the fourth largest South Korean-based automobile manufacturer. It is a subsidiary of the Indian multinational Mahindra & Mahindra.
Key Information
- Founded: 1954
- Founder(s): Ha Dong-hwan Motor Workshop
- Headquarters: Seoul, South Korea
ssangyong Logo Meaning and History
What is Ssangyong?
Ssangyong is the name of one of the largest and most popular Korean automakers, which was established in the middle of the 1950s and quickly grew into a reputable and powerful company, which operates not only on the Asian market but all over the globe.
The bold and stable lettering from the primary SsangYong badge looks friendly due to the slightly softened contours and angles of the heavy capital letters. The closest fonts to the one used in this insignia are probably LCT Picon Bold and Resotho SemiBold, but with some contours significantly modified. As for the color palette of the SsangYong visual identity, the company has chosen to distinguish itself from competitors by using an unusual color for the industry—intense blue. This hue stands for reliability and security, while also evoking a sense of elegance and precision.
