soueast Logo - History, Design, and Meaning
Company Overview
Soueast is a Chinese automobile manufacturer located in Fuzhou, Fujian. It operates as a joint venture among China Motor Corporation (25%), Fujian Motor Industry Group (50%), and Mitsubishi Motors (25%). The company primarily focuses on the design, development, production, and sale of passenger cars and minibuses under the Soueast brand, and it also manufactures Mitsubishi-branded passenger cars for the mainland Chinese market.
Key Information
- Founded: 1995
- Founder(s): Fujian Motor Industry Group
- Headquarters: Fuzhou, Fujian, China
soueast Logo Meaning and History
Soueast, officially known as South East (Fujian) Motor Co., Ltd., was established in November 1995 through a collaboration between China Motor Corporation and Fujian Motor Industry Group. Mitsubishi Motors joined the venture in 2006, enhancing the company's technological capabilities. Initially, the company concentrated on producing Mitsubishi models under license for the Chinese market, later expanding its offerings to include Soueast-branded vehicles. Notable milestones include a significant export deal with the Iranian Mehreghan Co. in 2008 and Jackie Chan's endorsement as a Mitsubishi brand ambassador for Mainland China in the same year.
What is Soueast?
Soueast, initiated as a collaborative automobile venture in China, merges the expertise of China Motor Corporation, Fujian Motor Industry Group, and Mitsubishi Motors. Incepted in 1995, its headquarters nestled in Fuzhou, Fujian, the enterprise is lauded for melding Mitsubishi's technological prowess with its own unique flair, producing a lineup of sedans and SUVs that resonate with the dynamic preferences of the Asian vehicle market.
The Soueast logo features a stylized, fluidly designed red phoenix, symbolizing rebirth and excellence. The circular outline suggests completeness, while the phoenix represents innovation and vitality. Below the phoenix, the brand name 'SOUEAST' is boldly displayed in black, conveying solidity and reliability. The contrast between the dynamic phoenix and the static text reflects a harmonious blend of innovation and steadfastness.
