setra Logo - History, Design, and Meaning
Company Overview
Setra is a German bus division of EvoBus GmbH, which is a wholly owned subsidiary of Daimler AG. On April 25, 2012, Daimler announced a partnership with Motor Coach Industries for the North American distribution of Setra, as part of a restructuring of its North American bus operations in 2013. This partnership continued until the end of 2017, when distribution responsibilities were transferred to the REV Group.
Key Information
- Founded: 1951
- Founder(s): Karl Kässbohrer
- Headquarters: Germany
setra Logo Meaning and History
The visual identity of Setra emphasizes elegant simplicity and a minimalist aesthetic. Its asymmetric horizontal banner features a thin white outline and bold white lettering, creating a fresh appearance with a width that tapers from left to right and slightly arched sides.
The previous version of the badge had a more traditional design, characterized by a straight top line and a bottom that arched from the center, presenting a completely symmetrical shape. Its color palette was less vibrant, featuring a gradient silver banner with medium-gray lettering, which appeared cold yet professional and recognizable.
The current logo is brighter and more impactful. The dark red background enhances the white sans-serif lettering, giving it an airy feel despite the thickness of the lines, while adding elegance to the brand's overall image. The double outline in white and black provides balance and professionalism.
Occasionally, a subtle black tagline appears beneath the Setra badge, stating 'The Sign of Excellence.' This tagline is rendered in a traditional sans-serif font, conveying modesty while emphasizing quality.
The uppercase lettering in the Setra visual identity is crafted in a bold geometric sans-serif typeface with rounded angles on its substantial letters. The font closely resembles Personalization Regular, with some letters featuring softened and modified lines.
The dark red and white color scheme of the Setra emblem projects confidence and intensity, portraying the brand as powerful and serious. This palette evokes a sense of expertise and authority, reassuring customers of the high quality and trustworthiness of the brand's products.
