scion Logo - History, Design, and Meaning
Company Overview
Scion was a United States-only division of Toyota Motor Corporation founded in 2003 and defuncted in 2016. It is also a brand of Toyota Motor Sales, U.S.A., Inc. It currently has no models in production. The previous Scion xA was discontinued after the 2006 model year.
Key Information
- Founded: 2003
- Founder(s): Toyota
- Headquarters: Torrance, California, United States
scion Logo Meaning and History
Scion brand didn't have a long life, but its concept was very interesting and promising. The brand focused on modern design vehicles and its visual identity was really stylish.
The Scion logo is composed of a futuristic emblem with a wordmark on it. The wordmark is executed in a unique custom sans-serif typeface with sleek bold lines with rounded angles and sharpness of the letter 'S'. It is a dynamic and full of energy font where the first letter reflects movement and forward-thinking.
The Scion emblem was designed by a California-based Fresh Machine bureau and features a stylized letter 'S' enclosed in an oval frame with a horizontal thick line with a wordmark.
Executed in metallic-gray color, the emblem is three-dimensional and resembles a sharp blade or even a spaceship, which shows the brand as strong and confident, progressive and creative.
It is a strong visual identity, which is elegant and contemporary due to its color palette, and future-centric and young in its sharp shapes and symbolism.
