saturn Logo - History, Design, and Meaning
Company Overview
The Saturn Corporation, also known as Saturn LLC, is a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company marketed itself as a 'different kind of car company' and operated somewhat independently from its parent company for a time, with its own assembly plant in Spring Hill, Tennessee; unique models; and a separate retailer network. Saturn was GM's attempt to compete with Japanese automakers.
Key Information
- Founded: 1985
- Founder(s): Roger Smith
- Headquarters: Spring Hill, Tennessee, United States
saturn Logo Meaning and History
Saturn was named not only after one of the planets but also after the rockets used by NASA from 1966 to 1973.
The visual identity of the brand featured red and silver colors, which received criticism as the color typically associated with the planet Saturn was always considered to be yellow.
The Saturn logo consists of an emblem with a modern wordmark underneath. The wordmark is presented in bold black lettering, executed in a custom sans-serif typeface, notable for the absence of the horizontal bar in the letters 'A' and 'U,' which are connected to the 'R.'
The Saturn emblem features a silver square frame with a red background and two silver curved lines that form an X-like pattern. This design resembles both the astrological symbol for the planet Saturn and the orbit of a flying rocket.
The Saturn logo is bright and creative, distinguishing itself from other automobile manufacturers' visual identities and reflecting the brand's focus on style and design.
