razor Logo - History, Design, and Meaning
Company Overview
Razor USA produces small electric vehicles, primarily scooters, kick scooters, skateboards, and motorcycles. While they are often perceived as a producer of toys, their bikes are not designed exclusively for kids. Additionally, they are one of the few manufacturers of truly electric bikes, albeit at the cost of power.
Key Information
- Founded: 2000
- Founder(s): Carlton Calvin
- Headquarters: Cerritos, California, United States
razor Logo Meaning and History
Razor was established in California in 2000, with their first product being a scooter. The first dirt bike was released several years later. The company primarily focuses on vehicles for kids and teens, and their corporate image aligns with this target market. However, some adults also enjoy their bike products despite their smaller size.
The Razor logo has remained largely unchanged since its inception. It consists of two parts: a symbol and a text component, both featuring a mildly cartoonish style that fits the brand's image. The symbol depicts a red saw blade with a hollow circle in the middle, which also resembles a wheel. This design aims to evoke associations with speed and movement rather than shaving utensils. The choice of red is intentional, as it is commonly associated with activity and intensity. The blade is lightly outlined in black and white, as seen on their official website.
The text part of the logo is entirely black and features a unique typeface that is uneven, round, and almost hand-painted, contributing to a less serious and more energetic brand image.
