ralliart Logo - History, Design, and Meaning
Company Overview
Ralliart is a brand of racing cars created by Mitsubishi in 1972. The company's high-performance automobiles are highly respected and popular in the motorsport industry.
Key Information
- Founded: 1984
- Founder(s): Mitsubishi Motors
- Headquarters: Tokyo, Japan
ralliart Logo Meaning and History
The Ralliart visual identity is based on simplicity and distinct lines. The Ralliart logo features a bold and confident wordmark with a graphical element positioned between the two words of the nameplate.
The wordmark is presented in all-caps and is executed in a condensed italicized sans-serif typeface, characterized by clear and neat lines. The three letters 'LLI' create a construction of three parallel lines, which are continued by the logo graphics.
The Ralliart emblem comprises ten parallel lines, inclined and divided into two groups of five lines each. The left part features a red color, while the right part is orange.
Placed inside a black rectangle, the white lettering of the nameplate appears strong and fresh, while the red and orange lines are thin, contributing to a sense of lightness.
The parallel lines of the Ralliart logo perfectly reflect speed and forward movement. They represent the brand as progressive and energetic, embodying a sense of development.
The Ralliart logo is simple yet bright and recognizable, conveying much about the brand and its values.
