radical Logo - History, Design, and Meaning

Delightful and bold, the Radical visual identity exemplifies energy and progress, designed in a minimalist style that incorporates the latest trends and bright colors. The brand's badge resembles a piece of modern art, akin to works found in contemporary galleries and collections of art connoisseurs.

The Radical logo consists of two parts: a colorful rectangular badge and a wordmark, which can appear in two different styles. The badge is vertically oriented, with its upper thin part separated from the main section by a fine gray line. Above this line is the black custom inscription, while the Radical symbol in black, red, and gray is positioned below it.

The brand's symbol is a stylized letter 'R,' designed to resemble a curved road with a red stripe, perfectly reflecting the company's focus on racing car production while appearing sleek and cool.

The text-based portion of the Radical visual identity can be rendered in the same custom sans-serif font as the emblem's inscription, using yellow, or in a sharper, handwritten brush typeface featuring elongated straight lines.

The official logotype of the British automaker is presented in uppercase letters using a custom smooth yet sharp sans-serif typeface, with some letter contours opened. The sleek inscription resembles fonts like Une Nuit Parisienne and Sofachrome Book, albeit with some contours and lines modified.

The color palette of Radical's logo features yellow, black, and red, accented with gray. This vivid and energetic combination stands out among competitors. Yellow symbolizes progress, red represents passion and love, while the black and gray elements convey professionalism and expertise, enhancing the brand's overall image.