premier Logo - History, Design, and Meaning
Company Overview
Premier Ltd. (formerly The Premier Automobiles Limited) is a manufacturer of vehicles based in Mumbai, India. The company is owned by the Walchand Group. Walchand established Premier Ltd. with the encouragement and support of the architect of modern India, Sir M. Vishweswarayya. In October 1947, Premier Ltd. manufactured the first Indian-made trucks and cars that rolled out onto the streets of a free India.
Key Information
- Founded: 1944
- Founder(s): Walchand Hirachand
- Headquarters: Mumbai, India
premier Logo Meaning and History
The visual identity of the Indian vehicle manufacturer is very elegant and fine, which can be surprising for the segment the company works in—as the brand produces not only sedans but also tractors and pickups.
The dark blue on the white combination of the brand's identity is composed of a smooth emblem placed above a strict and clean logotype. The emblem of Premier Automobiles boasts a stylized drop-like letter 'P' enclosed into a horizontally oriented ellipsoid frame, with the upper part of the letter touching the oval outline, and the bottom growing out of it.
With the negative space, the stylized 'P' creates another white drop on the right part of the medallion, and this makes the whole image more sophisticated and sleek, balancing the straight traditional lettering with no unique details.
The Premier lettering, written in uppercase under the soft and fine emblem, is executed in a simple and very modest sans-serif typeface, where all the clean and neat letters feature thick lines and traditional contours. The typeface of the Indian automaker's visual identity is very similar to such famous fonts as Arial Greek Black, Arial WGL Black, and M Hei PRC ExtraBold.
The Royal-blue and white color palette of the Premier Automobiles visual identity is an exquisite and elegant combination, which stands for protection, reliability, and luxury. The color scheme of the logo evokes a sense of comfort and relaxation, elevated by the value of high-quality materials, beautiful design, and recognizable style of the brand.
The blue and white combination also represents stability and loyalty, which the Indian company tends to give to its customers for more than seventy years now, and does it great, making the clients happy and content with the brand's vehicles.
