pegaso Logo - History, Design, and Meaning
Company Overview
Pegaso was a Spanish manufacturer of sports cars. The parent company, Enasa, was created in 1946 and based in the old Hispano-Suiza factory, under the direction of the renowned automotive engineer Wifredo Ricart.
Key Information
- Founded: 1946
- Founder(s): Enasa (Empresa Nacional de Autocamiones S.A.)
- Headquarters: Barcelona, Spain
pegaso Logo Meaning and History
The visual identity of the Spanish automotive brand Pegaso remained consistent throughout its history. Its emblem, created in 1946, stayed with the brand until its last days, with only slight modernization in 1990.
The original Pegaso logo featured a graphical part on the left of an elegant custom logotype, handwritten in a rounded cursive with an elongated tail of the 'G' that curved and bent to underline the entire wordmark. The logo was executed in a monochrome palette, giving it a timeless and sophisticated look. The emblem depicted a leaping horse silhouette in black, placed on a white background and enclosed in a circular black frame. The horse appeared to be flying, representing its Pegasus name, a mythological creature with the body of a horse and bird's wings, although the emblem depicted the animal without wings.
The redesign in 1990 removed the lettering from the official version of the Pegaso logo, though the company occasionally used its custom recognizable inscription. The flying horse emblem was refined and slightly modified, with cleaner contours that gained sharpness and distinction. The left part of the drawing stood out from the circular frame, symbolizing freedom, speed, and determination.
At first glance, the graphical emblem looked the same as the original version, but small changes made it appear more powerful, adding a progressive and fighting spirit that elevated the brand's identity and emphasized its strengths.
The custom handwritten Pegaso logotype from the original version has no commercial analogs, with its full-shaped rounded letters and fancy curved tails looking unique and stylish. The closest available font to the one from the Spanish automaker's visual identity is likely Nina Bold, but with modified lines and contours.
The Pegaso visual identity has always been executed in a black-and-white color palette, a traditional combination representing elegance, luxury, and high quality.
