nismo Logo - History, Design, and Meaning
Company Overview
The Nismo logo has been updated at least three times during its almost 50-year history. While the typography has been modified, the brand's name has always remained legible.
Key Information
- Founded: 1984
- Founder(s): Nissan
- Headquarters: Yokohama, Japan
nismo Logo Meaning and History
Nismo is Nissan's division specializing in tuning, motorsports, and performance. It was formed in 1984. The word 'Nismo' is derived from 'Nissan Motorsports.' While the name shows a link with Nissan, the logo is independent, always having its own style.
The original logo featured the word 'Nismo' in black with a creative and unusual typeface. The letters had distinctive square corners, and the 'S' and 'M' included unique triangular elements.
In a later version, the typeface became more rounded. Previously, all letters were capitalized, but in this version, only lowercase glyphs were used, and they were italicized. The final letter, the 'O,' was replaced by a red circle.
The current Nismo logo resembles its predecessor, except for the final character. The red circle was replaced by a glyph similar to the other letters. However, it remains red, making it stand out.
