navistar Logo - History, Design, and Meaning
Company Overview
Navistar is the name given to the International Harvester Company in 1986. Today, this American brand specializes in the production of buses, trucks, and military vehicles, distributing its products not only in North America but across almost all continents. It is one of the most well-known and reputable companies in its segment.
Key Information
- Founded: 1986
- Founder(s): International Harvester
- Headquarters: Lisle, Illinois, United States
navistar Logo Meaning and History
The Navistar logo has never been redesigned. The simple text-based badge was introduced in 1986 and remains unchanged today. For Navistar International, it is placed above another emblem—a rhomboid crest in a completely different style and color palette.
The official Navistar logo features a bold italicized inscription in all capitals of a stylized sans-serif typeface. A sharp white line crosses the inscription from the first 'A' to the second, resembling a cut blade that replaces the horizontal bars of both 'A's, adding sharpness and strength to the logo's character.
The calm blue color adds a sense of reliability to the energy and motion of the Navistar visual identity, making it softer and fresher. There is also a monochrome version of the brand's logo, which, being darker, represents the power and masculinity of the American brand.
When used for Navistar International, the blue and white logotype is placed above a modern silver badge on a black background. The badge features a rhomboid shape with pointed top and bottom angles and rounded side ones. The orange body of the crest is outlined in black and has a thin tall black triangle placed vertically in the middle. The thick silver frame of the medallion is accompanied by a thin horizontal banner with the 'International' inscription in all-caps.
The Navistar logotype in uppercase is executed in a custom sans-serif typeface with thick lines and traditional letter shapes. This italicized inscription is based on classic fonts like Helvetica Black Italic and Integral CF Demi Bold Oblique, but with modifications.
The blue and white color palette of the Navistar visual identity represents a trustworthy and reliable company that values customer protection and comfort and aims to implement all available innovations in vehicle production. Sometimes the logo changes its shade to sea-blue, which looks even more friendly and relaxing than the original color.
The International badge's color scheme consists of orange, black, and silver, colors that symbolize masculinity, strength, and energy, as well as confidence and progress.
