nash motors Logo - History, Design, and Meaning

nash motors logo

Company Overview

Nash Motors was an American automobile company founded in 1916 by Charles W. Nash. It was a subsidiary of Nash-Kelvinator Corporation and was later merged with Hudson Motor Car Company to form American Motors Corporation (AMC) in 1954. Headquartered originally in Kenosha, Wisconsin, the company primarily focused on the production of a diverse range of automobiles, including sedans, trucks, and military vehicles. Known for innovations like the 'unibody' construction and reclining seats, Nash Motors gained prominence in the American automotive market.

Key Information

  • Founded: 1916
  • Founder(s): Charles W. Nash
  • Headquarters: Kenosha, Wisconsin, United States

nash motors Logo Meaning and History

nash motors history logo

Nash Motors was established in 1916 by Charles W. Nash, a former president of General Motors. Located in Kenosha, Wisconsin, the company initially set out to produce high-quality automobiles. Among its key achievements were the introduction of several innovative features, such as the 'unibody' construction, which increased the structural rigidity of the cars. Nash also pioneered in bringing weatherproofing and heating systems into cars, offering a greater level of comfort to passengers. The firm even ventured into producing military vehicles during World War II.

By the early 1950s, Nash Motors became a part of Nash-Kelvinator Corporation. In 1954, a pivotal merger with Hudson Motor Car Company led to the formation of the American Motors Corporation (AMC). Nash models continued to be produced under the AMC umbrella until 1957, when the Nash name was phased out. The legacy of Nash Motors lives on in various forms, but it formally ceased to exist as a separate entity after the formation of AMC.

What is Nash Motors?

Nash Motors was an American automotive manufacturer founded in 1916 by Charles W. Nash. Originally based in Kenosha, Wisconsin, the company was known for producing a variety of vehicles including sedans, trucks, and military vehicles. It later merged with Hudson Motor Car Company in 1954 to form the American Motors Corporation (AMC).

nash motors history logo

The first Nash Motors logo from the beginning of the 20th century boasted a vertically-oriented geometric crest in yellow and brown. The crest was divided into four segments, where two of them had a pattern with wide rays, and the other two resembled fish scales or roof shingles. The name of the company was written in white capitals on a small rectangular banner, which overlapped the solid brown circle in the center of the crest.

nash motors history logo

The redesign of 1942 created a new logo for Nash Motors. It looked exactly like the Cadillac badge, with the massive gold crest decorated by two sharp elements on its top part, and a gold and red pattern resembling a radiator bar of a car. The name of the automaker was written in bold white script over a solid blue fragment in the center of the logo.

Official Resources

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