mv agusta Logo - History, Design, and Meaning

mv agusta logo

Company Overview

MV Agusta is an Italian brand of the moto-manufacturing company, established in 1945. The brand's original name was Meccanica Verghera Agusta, and today it is one of the most famous companies in the industry, having earned numerous awards.

Key Information

  • Founded: 1945
  • Founder(s): Domenico Agusta
  • Headquarters: Varese, Italy

mv agusta Logo Meaning and History

mv agusta history logo

The company was established as an aviation manufacturer, a heritage still reflected in its logo, which has only been slightly refined over the years.

The MV Agusta logo is composed of a three-dimensional emblem with the wordmark on its top, enclosed in a crown-like frame.

The logo was updated in 2015, with changes mainly in the volume and color palette of the wordmark part.

The iconic MV Agusta emblem features a gear with the MV monogram and sharp wings, added to the badge in 1947. The golden-brown and blue palette of the emblem is complemented by the pure white of the lettering, adding a sense of loyalty and harmony to the brand's visual identity.

When placed on motorcycles, the logo usually features simple white contouring, which is elegant and timeless.

The MV Agusta logo is creative and artsy, with a unique design concept that makes the brand stand out among industry peers. It reflects Italian style, celebrating lightness and confidence.

Official Resources

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