multicar Logo - History, Design, and Meaning
Company Overview
Multicar is a German automaking company established in 1920, specializing in the production of agricultural and commercial vehicles. It is a relatively small business that primarily serves the European market.
Key Information
- Founded: 1920
- Founder(s): Arthur Ade
- Headquarters: Waltershausen, Germany
multicar Logo Meaning and History
The Multicar visual identity is simple yet bold and bright. The text-based logo is executed in two versions—with and without an underline, depending on the placement. On all the cars of the brand, there is just a simple logotype, executed in a calm silver-gray with a black horizontal stripe, not always visible, while for printed material and official documents, the company uses a more colorful version.
The wordmark in lowercase is executed in a bold modern sans-serif typeface, which is quite similar to the Lustra Black font, but with modifications to the letters 'T' and 'A'—'T' has its tail curved and 'A' has an open contour.
The lettering's underline has its right part going up and forming a sharp angle, which adds dynamics and playfulness to the whole logo.
The official color palette of Multicar is composed of bright blue and orange, colors that represent energy, reliability, and passion. They also evoke a sense of loyalty and show the customer as the center of the company's interests.
