melkus Logo - History, Design, and Meaning
Company Overview
Melkus was a brand known for producing single-seat racing cars and had connections with Volkswagen.
Key Information
- Founded: 1959
- Founder(s): Heinz Melkus
- Headquarters: Dresden, Germany
melkus Logo Meaning and History
The Melkus visual identity is distinctive and easily recognizable. It features a unique color palette for the automotive industry, consisting of light blue, gradient white, and black. The logo includes an abstract and elegant drawing of a sports car, which has the potential to become an iconic insignia.
In addition to its modern and stylish appearance, the Melkus logo pays homage to its origins by incorporating the initials of the company's founder, Heinz Melkus, placed beneath the car image.
The logo's composition consists of a light blue circle with a bold silver outline. Inside the circle is a white shield with a gray gradient, featuring a black contoured car drawing, the 'HM' initials, and the 'Melkus' wordmark along the upper part.
The wordmark is crafted in a modern custom sans-serif typeface, with some horizontal letter bars arched and straight verticals with sharp angles and distinct edges. This design adds volume and motion to the logo, making it instantly recognizable and appealing.
