marlin Logo - History, Design, and Meaning
Company Overview
Marlin is a British sports car manufacturer founded in 1979 in Plymouth as Marlin Engineering, now located in Crediton, Devon, England. The company was established by Paul Moorhouse, who decided to produce a kit car after building a series of one-off cars for personal use. The first kits were sold in 1979.
Key Information
- Founded: 1979
- Founder(s): Paul Moorhouse
- Headquarters: Crediton, Devon, England, UK
marlin Logo Meaning and History
The visual identity of Marlin Sportscars has only changed once, although the old logo can still be seen on some models produced by the company today.
The original emblem of the British automotive brand featured a Union Jack flag in its traditional color palette, underlined by a white horizontally stretched rectangle with the 'Marlin' inscription. The lettering was in uppercase and used a dark blue color, matching the flag. This retro-inspired logo was patriotic and balanced, complementing the sleek lines of Marlin cars.
After the redesign, the Marlin logo became more distinct and eye-catching: the new visual identity included bold cursive lettering, seen in scarlet-red or silver, and the image of a Marlin swordfish arching above the inscription. In the printable version, the fish was drawn in white with black outlines and details. On the cars, the fish turned silver and was slightly enlarged, balancing the emboldened silver wordmark set diagonally.
The Marlin lettering is executed in a custom handwritten typeface, which is difficult to compare to existing commercial fonts, though it slightly resembles Mr. Stalwart Pro font if modified and emboldened.
The official color palette of the Marlin visual identity includes red and black for the lettering and white and black for the graphical part. This powerful color combination represents style, courage, and determination. Red signifies passion and love, pointing to the company's courage and progressive approach, while white symbolizes loyalty, protection, and reliability, with thin black details framing the structure into professionalism and confidence.
