lixiang Logo - History, Design, and Meaning
Company Overview
Li Xiang, a company from China, was founded in 2015 and quickly made a significant impact on the automotive industry. Its founder, Li Xiang, positioned the company as a strong competitor to Elon Musk's Tesla by focusing on innovative technologies and design.
Key Information
- Founded: 2015
- Founder(s): Li Xiang
- Headquarters: Beijing, China
lixiang Logo Meaning and History
Li Auto, also known as Li Xiang, was founded by internet entrepreneur Li Xiang, who previously established Autohome Inc., a leading automotive web resource in China, and was involved with electric car startup NIO, now a competitor of Li Auto.
The Chinese name for Li Auto is Li Xiang (理想), meaning 'dream'. The name reflects both the founder's name, Li Xiang, and the brand's aspirations.
The international name 'Li' stands for 'Leading Ideal', highlighting the brand's market positioning as a premium brand with advanced technological solutions.
Li Auto's technology focuses on hybrid charging schemes that extend the range of electric vehicles. Despite significant competition in the Chinese EV market, the company differentiates itself with its hybrid technology and extended range, while also exploring advancements in AI and other technologies.
Li Auto's flagship model, the L9, has won national automotive awards. It is a large family crossover competing with models like the BMW X7 and Mercedes-Benz GLS. The L9 is a sequential hybrid with two electric motors, a large battery, and a gasoline generator, offering a range of over 1000 km.
Currently, Li Auto produces only sequential hybrids but plans to release five electric cars by 2025, starting with the Li Auto MEGA minivan, which is undergoing road tests.
Li Xiang is gaining popularity among Chinese consumers due to its rapid development and advanced technology, establishing itself as a key player in the EV market.
What is LiXiang?
LiXiang is the name of an automotive company from China specializing in the production of electric vehicles with extended ranges. The company entered the market in 2015. Li Yunyu - the founder of one of the largest internet portals in the country has also become the CEO of LiXiang.
Li Xiang's visual identity is modern and sleek, featuring a stylized geometric emblem sometimes accompanied by the brand name in a simple sans-serif typeface.
The black-and-white logo of Li Xiang is futuristic, with a stylized 'Li' where 'L' is drawn with a thick line and rounded angle, and 'I' is formed by two parallelograms. The emblem is followed by a simple title case inscription.
The 'Li Auto' lettering in the logo is in a standard sans-serif typeface, similar to Marlin Sans Medium or Associate Sans Regular.
Li Xiang's color palette uses a black-and-white combination, with the primary version featuring black on white. On vehicles, the emblem is silver with a matte finish, offering a stylish look.
