lister Logo - History, Design, and Meaning
Company Overview
Lister Motor Company is a British manufacturer of high-performance sports and racing cars. Currently owned by Lawrence Whittaker's company, Warrantywise, Lister specializes in creating limited-edition variants of Jaguar models. The company operates mainly in the United Kingdom, with its headquarters in Cambridge. Lister gained fame in motorsports, particularly during the 1950s and 60s, and continues to capture attention with its finely-crafted vehicles like the Lister Thunder and the Lister LFT-666.
Key Information
- Founded: 1954
- Founder(s): Brian Lister
- Headquarters: Cambridge, United Kingdom
lister Logo Meaning and History
Founded by Brian Lister in 1954, Lister Motor Company is a renowned British automotive manufacturer known for its high-performance sports and racing cars. The company excelled in motorsports with the Lister-Jaguar, achieving numerous wins at national and international levels. Lister gained fame in the 1950s for their 'Knobbly' sports racers, which made a significant impact in various competitions.
Over the years, Lister underwent several changes in ownership and direction. Revived under Lawrence Whittaker and his company, Warrantywise, Lister has re-emerged in the modern automotive scene. With operations based in Cambridge, UK, Lister produces limited-edition variants of Jaguar models, such as the Lister LFT-666 and the Lister Thunder, receiving critical acclaim.
Today, the company maintains a prestigious position in the automotive world, offering bespoke, high-performance vehicles to a discerning clientele, while also engaging in projects that reflect its racing heritage.
What is Lister Motor Company?
Lister Motor Company is a British automotive manufacturer specializing in high-performance sports and racing cars. Founded in 1954 by Brian Lister, the company gained prominence in the 1950s through its motorsports successes. Currently, it focuses on limited-edition variants of Jaguar models, operating mainly from its headquarters in Cambridge, UK.
The logo features a round emblem with a light yellow center and a wide green border. The center includes a three-wing fan in gold, referencing an automotive system component. Gold outlines the green border and is used for inscriptions. The company name curves across the top of the border, with 'Cambridge' printed at the bottom, using a classic serif font that enhances the emblem's sophisticated look.
Although the company continued using a round emblem, it was completely redesigned. The center now has a more saturated yellow color with three machetes placed diagonally. The green color is brighter with a gray outline matching the machetes. 'Lister' is printed in a geometric, sans-serif font in gray on the upper left portion of the border. The full name is featured underneath the emblem in black, using all uppercase letters, with a font similar to Design System E 900R.
This logo builds on the previous version, adding more volume and shine. The gray color becomes metallic silver, while the green and yellow acquire gradients for depth. The three machetes are now straight, with the center one slightly enlarged. The inscription underneath the emblem is removed, emphasizing the name on the border, now in white with bolder strokes to make the letters stand out.
