lincoln Logo - History, Design, and Meaning
Company Overview
The Lincoln Motor Company, commonly known as Lincoln, is the luxury vehicle division of the American automobile manufacturer Ford Motor Company. It was founded in 1917 by Henry M. Leland and acquired by Ford in 1922. Lincoln is renowned for its luxury vehicles and has been a significant player in the American luxury automobile market.
Key Information
- Founded: 1917
- Founder(s): Henry M. Leland
- Headquarters: Dearborn, Michigan,
lincoln Logo Meaning and History
Lincoln is a legendary brand and a symbol of the American luxury automobile industry. Founded in 1917 by Henry Leland to build aircraft engines, it transitioned to car manufacturing after being acquired by Ford in the early 1920s.
The Lincoln visual identity has evolved over time, but it remains a symbol of luxury, widely recognized globally.
The original Lincoln logo, created in 1917, featured a medallion with a bold wordmark. This was the only logo used while the brand was owned by Henry Leland.
After Lincoln's acquisition by Ford, its visual identity was redesigned, incorporating 'Ford Detroit' into the badge. The emblem's shape changed to a rhombus with rounded angles.
In 1939, the Lincoln logo was redesigned to a circular shape with a cursive wordmark, and the coat of arms became the brand's primary visual element for 15 years.
The 1954 redesign introduced bolder lines and a new color palette, changing the background to silver.
The famous Lincoln Star emblem was first created in 1964, reflecting the luxury and finesse of Lincoln cars.
The 1960s Star featured an Art-Deco shape and became a sleek emblem.
The wordmark was added to the visual identity, executed in a sans-serif font with simple lines.
The emblem became more geometric and modern, maintaining its iconic status for 40 years.
The Lincoln logo was redesigned in 2012, with a more elegant wordmark and a modernized star emblem.
The Lincoln four-pointed Star symbolizes the brand's global influence and expertise in luxury design, reflecting its prestige.
As for the star emblem, it is now fully enclosed in a frame, the star lines are shortened, which makes the logo look more graphical and modern.
The Lincoln four-pointed Star is a symbol of the brand's worldwide influence and expertise in quality and design. It is a great reflection of the luxury segment and the prestige of the famous brand. Minimalist, laconic yet meaningful.
