leapmotor Logo - History, Design, and Meaning
Company Overview
LeapMotor was founded in 2015 by Chinese entrepreneur Zhu Jianming. He secured more than 325 million euros in investment to build a factory dedicated to the mass production of electric vehicles. The brand's first product is the LP-S01 electric coupe.
Key Information
- Founded: 2015
- Founder(s): Zhu Jiangming
- Headquarters: Hangzhou, Zhejiang, China
leapmotor Logo Meaning and History
LeapMotor was established in 2015 by Chinese entrepreneur Zhu Jianmin, who invested 380 million USD to create and launch the production process. By 2017, the startup had unveiled a prototype of a small electric coupe, and by June 2019, it was mass-produced as the LeapMotor S01. The coupe is sporty, affordable, and compact, with a body length of only 4 meters.
In June 2018, at CES Asia, the company introduced the Lingxin 01 AI processor, developed with Dahua Technology. This AI is designed for autonomous vehicles and features self-learning capabilities. It was tested in 2019 and is now installed in the brand's vehicles. LeapMotor also develops other proprietary components, including electric traction motors and LED lighting.
The current LeapMotor lineup includes the C11 SUV, C01 sedan, and T03 city car. Sales in China are strong, with over 14,000 units sold in August this year. LeapMotor plans to enter international markets with five models within two years, including the C10 SUV.
In May 2020, LeapMotor and state-owned FAW announced a strategic partnership to jointly develop smart electric vehicles, aiming for more cost-effective research, development, and manufacturing.
The LeapMotor C10 is an all-electric mid-size SUV, previously known as the B11. It features a flowing shape, small roof spoiler, and closed front end, along with design elements like an active air intake, small side mirrors, 245/50 R20 wheels, and a single taillight across the rear.
What is LeapMotor?
LeapMotor is the name of a Chinese automobile manufacturer headquartered in Hangzhou, China, specializing in the development of electric vehicles. The company was registered in 2015, and already in 2017, it has introduced its first car model, which is now on hold.
LeapMotor's visual identity is modern and emphasizes quality, with a minimalistic geometric logo. The badge looks progressive and confident.
The LeapMotor logo consists of a graphical element and stylized lettering in flat black on a white background. The emblem is a hexagon with a cut-out upper left part, formed by stylized 'L' and 'P' letters with expanded bottom bars. The wordmark uses a clean sans-serif typeface with minimal elements and a unique 'A' design.
The uppercase lettering in the LeapMotor logo is set in a geometric sans-serif typeface, similar to TT Lakes Neue Expanded DemiBold or Protrakt Variable Bold-Exp-One, with slight character modifications.
LeapMotor's color palette is black-and-white, a popular choice among innovative automakers, conveying confidence, progressiveness, and elegance.
