land rover Logo - History, Design, and Meaning
Company Overview
Land Rover is a British multinational car manufacturer under Jaguar Land Rover, which has been owned by India's Tata Motors since 2008. The Land Rover name was originally used by the Rover Company for the Land Rover Series, launched in 1948. It developed into a brand encompassing a range of four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport, and Range Rover Evoque.
Key Information
- Founded: 1948
- Founder(s): Maurice Wilks
- Headquarters: Whitley, Coventry, United Kingdom
land rover Logo Meaning and History
The combination of green and white colors symbolizes nature, energy, and movement, reflecting the brand's continuous progress.
A humorous legend suggests that the oval shape of the Land Rover logo was inspired by a tin of fish seen by the designer during lunch. The 'Z' connection in the logo is said to represent either the challenging roads easily navigated by the brand's vehicles or a graphical representation of the company's motto 'Above and Beyond.'
Whether true or not, the simplicity and elegance of the Land Rover logo contribute to the brand's timeless and quality-focused visual identity.
