kg mobility Logo - History, Design, and Meaning
Company Overview
KG Mobility is the new name of the famous South Korean automaker SsangYong. The name was officially changed in 2023 after its acquisition by KG Group. Along with the new name, the brand has adopted a completely rethought visual identity and general concept.
Key Information
- Founded: 1954
- Founder(s): Ha Dong-hwan
- Headquarters: Pyeongtaek, Gyeonggi, South Korea
kg mobility Logo Meaning and History
SsangYong Motor has been owned by Mahindra & Mahindra Corporation of India since 2011. Following the pandemic in 2019, the South Korean automobile brand began experiencing financial difficulties, similar to many other automakers.
In 2022, the brand was acquired by KG Group, and several months later, SsangYong was officially renamed KG Mobility. The reborn South Korean SUV brand aims to focus on electric vehicles, autonomous driving technology, and artificial intelligence.
KG Group's core business includes the production of chemical fertilizers, steel, and environmentally friendly materials for various industries. The group also operates a chain of coffee shops and fast food outlets, produces meat products, and engages in logistics, education, consulting, modern payment systems, construction, recycling of end-of-life batteries, and media.
According to a statement, KG Mobility plans to expand its activities beyond traditional automotive manufacturing and sales, aspiring to become a mobility firm, as emphasized in its new name.
This is not the first global rebranding for the company. It started in 1954 as Dong-hwan Motor, was known as Shinjin Motor and Dong-A Motor from the mid-60s to the mid-80s, adopted the name SsangYong in 1988, and is now called KG Mobility.
What is KG Mobility?
KG Mobility is the new name of SsangYong Motors, a South Korean automaker, which was acquired by the KG Group in 2022. The rebranded company aims to focus on innovations and artificial intelligence.
In terms of visual identity, the KG Mobility logo has no resemblance to the SsangYong badge. The new insignia is simple in shape and composition but features a vibrant and energetic color palette.
The KG Mobility logo, introduced in 2023, consists of purple uppercase lettering in a geometric sans-serif typeface, with the 'KG' part slightly enlarged. The inscription is accompanied by a colorful emblem resembling an arrowhead, pointing to the left with a straight-cut peak, drawn in yellow, orange, purple, and fuchsia.
The bold and stable inscription of the KG Mobility brand is set in a geometric sans-serif typeface similar to Sequel Sans Headline Bold or Helvetica Now Display ExtraBold, with the characters in 'Mobility' slightly narrowed.
The color palette of the KG Mobility visual identity includes various shades of purple, fuchsia, yellow, and orange, creating a dynamic and vivid image that represents the creativity and innovative approach of the automaker.
