kaiyi Logo - History, Design, and Meaning
Company Overview
Kaiyi is a Chinese brand owned by a company with extensive experience in the automotive industry. The production of Kaiyi cars takes place in modern factories equipped with the latest technology and adhering to high-quality standards. The Kaiyi manufacturing company brings together a team of highly skilled professionals who work on every aspect of production, from design and engineering to assembly and quality control. This enables them to achieve outstanding results and confidently establish a presence on the world stage.
Key Information
- Founded: 2014
- Founder(s): Chery Automobile
- Headquarters: Wuhu, Anhui, China
kaiyi Logo Meaning and History
Kaiyi Automobile was founded in January 2014 as a subsidiary brand of Chery, which produces affordable modern cars. The company's first SUV, the X3, was launched in 2016, followed by the Kaiyi E5 mid-size C-Class sedan in 2020. The company's production facilities are located in Yibin, China.
In China, the brand has always been known as 凯翼 (Kai Yi), but its international name has evolved. Initially, the name Cowin was used, but after the brand relaunch in 2020, it was changed to Kaiyi, effectively retaining the Chinese name through transliteration.
Kaiyi was established in 2014 as a joint project between Chery and two state-owned investment funds. In 2017, the investment funds withdrew from the joint project, prompting Chery to restructure. The company then moved to Yibin City, Sichuan Province, and built the Kaiyi production center in 2019, rebranding in 2022.
Based on advanced technology and innovative solutions, Kaiyi is committed to providing customers with affordable and quality vehicles. The sleek design, high build quality, and application of advanced technologies make Kaiyi cars attractive to many customers. The company actively researches and implements new developments in automobile production, allowing it to produce modern and reliable cars at competitive prices.
What is Kaiyi?
Kaiyi is the name of an independent Chinese auto brand founded in 2014. Chery HQ owns 49% of Kaiyi, but the remaining 51% is held by the Yibin provincial government and Wuliangye Group, one of China's largest beverage producers.
In terms of visual identity, Kaiyi's branding is sharp and bold. Despite the radical nature of the rebranding, the new logo retains the spirit of the Cowin visual identity while reinterpreting it more progressively.
The Cowin logo, used for the first eight years of the brand's existence, featured a three-dimensional emblem with red lettering on a plain black background. The emblem consisted of an abstract geometric figure resembling a Taurus head, inscribed within a rounded rectangular frame. The wordmark was set in uppercase using a modern sans-serif typeface, with square characters that had distinctive features like pointed ends on some bars.
Following the global rebranding, the new Kaiyi logo was introduced in 2022. The Cowin emblem was sharpened and is now placed on a plain white background without additional framing. The geometric symbol now has a closed contour, making it appear more complete and thoughtfully designed. The lettering's typeface was completely changed, with the color switching from red to black, giving it a futuristic and sleek appearance.
The stylish lettering in the Kaiyi primary logo is set in uppercase using a geometric sans-serif typeface with custom elements in the 'Y' and both 'I's, and a removed horizontal bar in the 'A.' The closest basic font to the one used in this insignia is likely Bank Gothic Medium, albeit with significant modifications.
The color palette of the Kaiyi visual identity is based on a combination of glossy silver and black elements set against a solid white background. This scheme signifies excellence, professionalism, and confidence—qualities that Kaiyi aims to embody in all their vehicles.
