joylong Logo - History, Design, and Meaning
Company Overview
Joylong manufactures a diverse range of vehicles for the domestic market, including models for transporting VIPs and specialized vehicles like ambulances. In 2019, the company expanded into the European market, but outside of China, its offerings are limited to the commercial all-metal van Joylong EW5 and the seven-seat van Joylong EF5.
Key Information
- Founded: 2007
- Founder(s): Joylong Automobile
- Headquarters: Shanghai, China
joylong Logo Meaning and History
Chinese automotive conglomerate Joylong (officially Jiangsu Joylong Automobile Co., Ltd.) was founded in 2007 and is headquartered in Yangzhou City, Jiangsu Province.
Since entering the domestic market, Joylong has successfully launched seven product series, including Ifly electric cars, VIP premium family vehicles, commercial vehicles, Coaster small buses, special vehicles, and logistics vehicles widely used in commerce, tourism, urban transportation, and specialized transport.
Joylong has received vehicle export authorization from the Ministry of Commerce, holds several dozen patents, and has earned numerous awards. Its products are exported to 59 countries and regions. However, in Europe, the brand is primarily known for just two models: the EW5 and EF5.
The Joylong EW5 is a rear-wheel drive all-metal van capable of carrying up to 9.6 cubic meters and 2.5 tons of cargo. It features an electric motor with a peak output of 100 kW (136 hp) and 320 Nm, powered by a 73.87 kWh lithium battery. A full charge provides a driving range of 325 kilometers. The Chinese version includes air conditioning, heated seats, a basic radio with a USB port, and two speakers, while the European version offers enhanced safety systems.
The Joylong EF5 is a 7-seater van measuring 4900 mm in length and with a wheelbase of 2950 mm. It shares the same engine as the EW5 but has different battery options—52.8 kWh or 85 kWh. The range on a single charge is 180 km and 300 km, respectively, with a maximum speed limited to 120 km/h. The top 'Luxury' version of the EF5 includes seven airbags, three-zone climate control, electric driver seat adjustment, a rearview camera, a multimedia system with a touchscreen and ten speakers, and an electric sunroof.
What is Joylong?
Joylong is the name of a Chinese automobile brand that produces clones of such Toyota models as Alphard, Hiace, and Coaster. The concern was founded in 2007 in the city of Yangzhou, Jiangsu province. The company has a plant with a capacity of 150 thousand cars per year.
In terms of visual identity, Joylong adopts a more traditional approach rather than a progressive one, despite its focus on innovative electric vehicles. The brand's logo is modest and not particularly distinctive.
The Joylong logo consists of an emblem and lettering in a dark red shade. When placed on the vehicle's bonnet, the emblem appears voluminous and glossy silver. One version of the logo features a three-dimensional emblem with metallic elements and flat red lettering.
The Joylong emblem is designed with two ticks pointing at each other, enclosed within an oval frame. All elements of the emblem are outlined with thick red contours.
The bold uppercase lettering in the primary Joylong logo is rendered in a classic sans-serif typeface with substantial and stable characters, featuring distinctive contours and straight cuts. The closest fonts to the one used in this insignia are likely Arial Std Black or Arial Pro Black, though some characters also resemble URW Grotesk Bold lines.
The color palette of Joylong's visual identity is based on a dark burgundy shade of red, sometimes accompanied by silver. This color scheme conveys intensity and evokes a sense of excellence and confidence.
