jinbei Logo - History, Design, and Meaning
Company Overview
Jinbei is a Chinese automobile manufacturer established in 1991 by the Brilliance Group and is currently owned by Renault Brilliance Jinbei. The company specializes in producing minibuses, commercial vehicles, and trucks.
Key Information
- Founded: 1991
- Founder(s): Brilliance Auto Group
- Headquarters: Shenyang, Liaoning, China
jinbei Logo Meaning and History
Jinbei, or Jinbei Vehicle Joint Stock Co., Ltd., is a Chinese company that is part of the Brilliance Automotive Group. In collaboration with the German company BMW, Brilliance Automotive Group produces BMW vehicles specifically for the Chinese market. Additionally, the company has its own brand, Zhonghua, which manufactures Hi Ace minibuses, and the Jinbei brand, which focuses on light-duty trucks and commercial vehicles.
Under the Jinbei brand, a range of minivans has been assembled, designed based on the popular Toyota HIACE and Toyota GRANVIA, ensuring high consumer satisfaction, reliability, and trouble-free operation.
Shenyang Jinbei Vehicle Manufacturing is the largest truck manufacturing company in the region, producing approximately 60,000 vehicles annually. Most of the finished products are exported to countries such as Syria, Vietnam, and Russia.
What is Jinbei?
Jinbei is the Chinese brand of vehicles, established in 1991, and owned by the Renault Brilliance Jinbei Group. Today Jinbei is the largest manufacturer of minibusses in China, which has its vehicles exported to more than twenty countries across the globe.
In terms of visual identity, the Chinese automaker has maintained a strict and consistent approach, using a single version of the badge for many years. The key features of the Jinbei logo include its color palette and clean lines, which create a recognizable geometric design with contrasting elements and a professional, confident appearance.
The Jinbei badge, designed in the 1990s, consists of a classic geometric crest with stable modern lettering positioned beneath it. The graphical part of the Jinbei logo features a dark burgundy, black, and white color palette, with a stylized cup or trophy depicted in black and white (or silver, depending on the company's needs), placed over a plain crest outlined in black and white (or silver). The insignia is rendered in uppercase using a confident geometric sans-serif font, with the letters spaced apart.
The bold yet simple lettering of the primary Jinbei badge is set in uppercase using a modern sans-serif typeface with clean, minimalist contours. The closest font to the one used in this insignia is likely Arial Arabic Bold, which has several variations based on it.
The color palette of Jinbei's visual identity features a sleek and elegant combination of burgundy, black, and white. This color scheme conveys a sense of luxury and professionalism, highlighting the company's strengths.
