irizar Logo - History, Design, and Meaning

The visual identity of this bus manufacturer from San Sebastián has undergone just one redesign, retaining the style and symbols of the previous version. Today's Irizar logo appears stronger and more modern while remaining modest, which contributes to an elegant and timeless overall composition.

The Irizar logo features an emblem positioned to the left of the lettering. While the lettering is commonly seen on the brand's luxury buses, the emblem is primarily used for advertising and printed materials.

The emblem of the Basque Country bus manufacturer showcases a stylized letter 'I' in the liver case, designed as a figure of a person (stick and dot) seated on a bus. This symbol is enclosed in a thick rounded frame and is simple yet effectively reflects the company's purpose. To the right, the logotype features a capitalized 'I,' balancing the emblem and avoiding any clutter in the overall design.

The previous version of the company badge maintained a similar structure, but its emblem was rendered in white and gray and set against a solid red circle, while the lettering was displayed in a bold black sans-serif typeface with clean lines and distinct cuts. The italicized letters were all capitalized.

The Irizar logotype is presented in title case using a bold, modern sans-serif typeface with a slight slant. The font closely resembles Neuropa Bold and Good Timing Semi Bold, though with some modifications. The bold and smooth lines of the inscription evoke a sense of comfort, portraying the company as reliable and serious.

The understated silver color palette of the Irizar emblem lends a timeless quality to the modern and bold design. The fresh and eye-catching badge, with its color scheme, symbolizes the company's professionalism and stability, reflecting its extensive experience and strong reputation in the global automotive market.