htwo Logo - History, Design, and Meaning
Company Overview
HTWO is the name of a Hyundai brand specializing in hydrogen-fuel systems, established in 2020. HTWO focuses on environmentally friendly fuel solutions for the next generation of vehicles. The first Hyundai vehicle with hydrogen fuel was introduced in 2013, and since then, the company has improved and expanded its technology.
Key Information
- Founded: 2020
- Founder(s): Hyundai Motor Group
- Headquarters: Seoul, South Korea
htwo Logo Meaning and History
HTWO is a young brand with a single logo version designed in 2020. The minimalist and bright emblem represents the brand's progressive and innovative approach, reflecting its confidence and energy. All lines of the HTWO badge are clean and straight, and its modest color palette consists of just two colors.
The emblem of the new Hyundai brand, aimed at creating eco-friendly fuel, features a bright minimalist symbol placed above strict black lettering. The light blue symbol resembles a stylized letter 'H'—composed of two vertical lines flanking a simple straight cross.
HTWO is built on two pillars—Hydrogen and Humanity—reflected in the brand's icon, which connects the two 'H's with a 'plus' sign.
The minimalism of the graphical part of the HTWO visual identity is complemented by a simple and neat logotype, devoid of designer elements or unique features. Everything is clean, clear, and straightforward, mirroring the brand's core idea and objectives.
The capitalized 'HTWO' inscription, written in black beneath the light blue emblem, is executed in a traditional sans-serif typeface similar to popular fonts like Cyntho Next Bold, Draft C Semi Bold, and Creata Medium, characterized by full letter shapes, distinct contours, and clean lines.
The color palette of the HTWO visual identity consists of bright blue, a shade between sky-blue and turquoise, and black for the lettering. Both elements are set against a white background, without any framing or embellishments.
Blue is widely recognized as a symbol of reliability and safety, and in this context, it also represents the brand's primary focus on hydrogen, evoking fresh air and natural energy.
Black adds a touch of professionalism and experience, reflecting the authority and expertise that Hyundai, the parent brand of HTWO, brings to the process.
Together, blue and black symbolize stability, freshness, and progressiveness. This light and timeless combination makes the logo eye-catching and memorable.
