hiphi Logo - History, Design, and Meaning

The ambitious HiPhi brand was launched on July 31, 2019, by Human Horizons alongside its first concept car, the HiPhi 1. The company introduced a new concept in the automotive industry called TechLuxe, which merges innovative technologies with luxury. In April 2020, the first HiPhi branded store opened in Lujiazui, Shanghai, and by July 2022, the brand had established a network of 33 showrooms across 27 cities in China.

Human Horizons is led by businessman Ding Lei, who has nearly 40 years of experience in the automotive sector. He began his career at the Shanghai Volkswagen joint venture, later joined SAIC, participated in the LeSEE electric car project, and was one of the founders of the Shanghai Free Trade Zone.

The first HiPhi X model officially entered the Chinese market in October 2020, with the first batch of production cars delivered in May 2021. According to the monthly car sales report from the China Automotive Technology and Research Center, the HiPhi X could potentially become the best-selling premium electric car in China as of September 2021, surpassing the Porsche Taycan electric sedan.

HiPhi vehicles set new standards for the premium class of the 21st century. Each car embodies the principles of technological advancement, where high-quality materials and proven solutions are intricately combined with futuristic design elements. The HiPhi lineup includes two crossovers and a sports sedan, catering to those seeking new experiences and emotions.

HiPhi is also developing a network of charging stations, known as HiPhi Station, to enhance convenience for HiPhi electric vehicle owners.

Since its inception, HiPhi has garnered significant attention and investment both domestically and internationally. The brand aims to become a leader in premium electric vehicles and make substantial contributions to the automotive industry through innovative and environmentally friendly technologies.

In terms of visual identity, HiPhi presents a progressive and futuristic image. The brand's logo is as distinctive as its name. The name HiPhi is derived from the English word 'Hi' and 'Phi,' which is an adopted brand symbol.

The 'Phi' in the brand name alludes to the golden ratio, represented by the Greek letter 'phi,' which is also the brand's logo. The HiPhi logo consists of two components: a minimalistic emblem and a stylized logotype positioned below it. The emblem features two rounded brackets flanking a bold vertical line. The inscription is crafted with smooth bars and softened ends, forming futuristic character shapes. The logo employs a strict black-and-white color palette.

The custom title case lettering in the primary HiPhi logo is designed in a futuristic sans-serif typeface with open contours for the capital 'P' and rounded ends on the bars. The unique font of the HiPhi insignia resembles commercial typefaces like Cypher 7 or Techstencil Expanded Regular, albeit with significant modifications.

The color palette of HiPhi's visual identity is based on a minimalist black-and-white combination, perfectly representing the brand's progressiveness. The emphasis is not on a colorful logo but rather on the quality and design of its vehicles.