hino Logo - History, Design, and Meaning
Company Overview
Hino is a Japanese brand specializing in the manufacturing of commercial trucks and buses, founded in 1910. The company is renowned not only for its vehicles but also for its diesel engines.
Key Information
- Founded: 1942
- Founder(s): Tokyo Gas Industry Company
- Headquarters: Hino-shi, Tokyo,
hino Logo Meaning and History
The Hino logo consists of a wordmark and an emblem positioned above it. It has a three-dimensional appearance and features a silver-gray color palette that ranges from light to dark, almost black, across the emblem.
The Hino wordmark is presented in all capital letters and utilizes a custom modern typeface characterized by smooth, bold lines without serifs. The wordmark is rendered in a matte silver color, emphasizing the glossy emblem.
The Hino emblem is a stylized letter 'H' formed with arched vertical bars, creating an open oval shape with a horizontal bar in the center. This design resembles a shuriken, celebrating Asian culture and heritage.
In contrast to the wordmark, the Hino emblem is executed in a glossy gradient silver, giving it a sleek and powerful appearance. The sharp insignia reflects a strong and reliable brand that is both innovative and progressive.
What is Hino?
Hino is the name of the Japanese automaker, which is owned by the famous Toyota and specialized in the production of trucks and other large commercial vehicles. The company also had a great reputation as the producer of engines, which run on diesel.
