haval Logo - History, Design, and Meaning

The visual identity of Haval is simple yet elegant, perfectly reflecting the brand's two main values—quality and reliability. The text-based logo is well-balanced, giving it a solid and strong appearance when placed on vehicles, while also looking good on printed materials and official documents.

The Haval logo consists of the wordmark, which can be used alone or enclosed in a bright red horizontally oriented rectangle.

The wordmark is presented in all capital letters, executed in a smooth and modern sans-serif typeface, with bold and sleek letters that are slightly italicized. A distinctive feature that makes the inscription recognizable and unique is the slightly arched and rounded left verticals of both letters 'A' and the horizontal bar of 'H,' which echo their shape and style.

The nameplate is three-dimensional, rendered in a gradient silver with a delicate black outline and a subtle shadow. The metallic color of the letters looks striking against the scarlet red, which is the brand's secondary official color, as well as on any monochrome background.

The 2023 redesign introduced a streamlined and confident version of the Haval logo, drawn in thick flat gray lines against a plain background without framing. The inscription is set in a designer sans-serif typeface, featuring extra-bold geometric lines and omitting the horizontal bars in the 'A's. The new Haval badge embodies strength and stability, brilliantly representing the company's expansion into international markets.