hafei Logo - History, Design, and Meaning
Company Overview
Hafei, officially known as Hafei Motor Co., Ltd. (Chinese: 哈飞汽车), is a Chinese automaker that produces sedans, MPVs, mini vehicles, small trucks, and vans for commercial use. It is currently a subsidiary of the Chang'an Automobile Group.
Key Information
- Founded: 1980
- Founder(s): Harbin Aircraft Manufacturing Corporation
- Headquarters: Harbin, Heilongjiang, China
hafei Logo Meaning and History
The visual identity of this Asian automaking brand is bright, minimalist, and modern. Comprising an emblem and a wordmark—though the latter is not always used—the design appears strong and progressive, reflecting Hafei's commitment to growth and development.
The emblem of the compact vehicle manufacturer features a sleek shield with a gradient purple background and a silver outline. The shield's body includes two horizontal zig-zag lines, whose thickness and sharp angles evoke snow-capped peaks, adding a fresh and progressive feel to the logo. The dark purple transitioning to black symbolizes elegance, confidence, and a hint of mystery.
The 'Hafei' wordmark, presented in all capital letters, is sometimes placed beneath the emblem. It has a simple and minimalist style, rendered in a traditional and strict sans-serif font without unique details or accents. Written in black, it conveys professionalism and solidity, showcasing the brand's emphasis on quality.
