gumpert Logo - History, Design, and Meaning
Company Overview
Gumpert Sportwagenmanufaktur GmbH was established in 2004 by former Audi Director Roland Gumpert. The car manufacturing company is based in Altenburg, Germany. Gumpert's notable creation, the Apollo sportscar, was featured on the UK's Top Gear show in July 2008. It demonstrated remarkable speed by breaking the record previously held by the Ferrari FXX, although this achievement was not officially recognized because Ferrari did not meet the standards for legal street cars.
Key Information
- Founded: 2004
- Founder(s): Roland Gumpert
- Headquarters: Altenburg, Thuringia, Germany
gumpert Logo Meaning and History
Gumpert is a German automobile manufacturer founded in the early 2000s by former Audi CEO Roland Gumpert, who spent his final years at the Volkswagen Group working in China. Gumpert envisioned creating a new brand of supercars, and after leaving the German automotive giant, he dedicated himself to realizing this dream.
The company was founded in 2001, and its first model, the Apollo, was introduced in 2004. Several modifications of the Apollo were produced from 2005 to 2013. However, the company faced financial difficulties and declared bankruptcy at the end of 2013, after which it was acquired by a Chinese investment firm. In 2016, Gumpert returned to the international market under the name Apollo.
What is Gumpert?
Gumpert is the original name of the Today famous German automaker Apollo. The company has always been specialized in the production of high-quality luxury cars, and this is the thing that hasn't changed with the new brand name.
Gumpert is built on the principles of the highest engineering standards and quality. It has earned an excellent reputation globally and is respected within the industry.
The visual identity of Gumpert celebrates the brand's rich heritage and luxury positioning in the global market.
The Gumpert logo features an emblem with a wordmark at the top. The nameplate is rendered in all capital letters using a sleek and stylish custom typeface with bold, smooth lines, with the black color mirroring the outline of the emblem.
The Gumpert badge depicts a two-colored shield featuring a griffin. The burgundy red background is complemented by a gold frame, symbolizing the brand's royalty and finesse.
The Gumpert Griffin is depicted in white with light gray detailing, appearing dynamic and alive, which adds strength and movement to the brand's visual identity.
The griffin is a powerful heraldic symbol representing influence and wisdom, embodying grace and elegance.
The lettering from the original Gumpert badge, introduced in 2001, is set along the top of the sleek dark-red crest, written in a custom futuristic sans-serif typeface with rounded arches and straight cuts. The closest fonts to the one used in the Gumpert insignia may include Zrnic Bold, VLNL Decks Different Medium, or Wear Semi Bold, albeit with significant modifications to the character contours.
The color palette of the Gumpert visual identity originally featured dark red, gold, and black—a classy and luxurious tricolor that conveys confidence, expense, and chicness. After the company was acquired by the Chinese group and rebranded as Apollo, the badge's color palette became strict and minimalistic, utilizing matte black and glossy silver to evoke a sense of progress and determination.
