great wall Logo - History, Design, and Meaning
Company Overview
Great Wall Motors Company Limited is a Chinese automobile manufacturer established in 1984. Named after the Great Wall of China, it has become China's largest producer of sport utility vehicles (SUVs) as of 2010. Some models are marketed under the Haval name, foregoing the Great Wall branding.
Key Information
- Founded: 1984
- Founder(s): Wei Jianjun
- Headquarters: Baoding, Hebei, China
great wall Logo Meaning and History
Great Wall is a well-known Chinese automaker that began in the mid-1970s, initially assembling vehicles under license from other manufacturers, starting with truck models. Over time, the company localized production and developed its own design department.
Today, Great Wall Motors is the largest manufacturer of SUVs and pickup trucks in China. The company produces two car brands: Haval and Great Wall, and operates in four segments: SUVs, pickup trucks, and passenger cars. Great Wall Motors has four full-cycle production plants in China.
What is Great Wall?
Great Wall is the name of one of the biggest Chinese automaking corporations, which was established in the 1980s and today is known all over the globe for the large cars of high quality and affordable prices.
Named after one of the Seven Wonders of the World, Great Wall ranks among the most successful automobile companies in China.
The visual identity of Great Wall reflects the brand's heritage and strength, featuring a highly recognizable emblem with a wordmark beneath it.
The Great Wall badge consists of an oval frame and an abstract representation of the Loulu tower, a notable part of the Great Wall of China, symbolizing power and growth.
The emblem has a three-dimensional and dynamic appearance, looking sharp and modern due to its silver-gray color, which is beautifully complemented by the scarlet-red of the Great Wall wordmark.
The Great Wall wordmark incorporates two languages, with the Chinese name displayed in larger lettering above the English version.
The 'Great Wall Motors' nameplate is rendered in a classic serif font that is simple and strict, harmonizing the hieroglyphic portion of the wordmark and completing the logo.
The Great Wall logo is memorable and meaningful, reflecting respect for the brand's heritage and stability.
The bold title case lettering in the primary badge of Great Wall is set in a softened and heavy sans-serif typeface with traditional character contours, evoking nostalgia reminiscent of old banners and posters. The closest fonts to this insignia are likely Segaon Soft Bold, Calibri Bold, or Solitas Condensed Medium, albeit with slight modifications.
The color palette of Great Wall's visual identity combines red and silver, with the silver executed in glossy gradients that add luxury and style to the badge. The shade of red used in the logotype conveys passion, style, and power, enhancing the badge's appeal and memorability.
