goliath Logo - History, Design, and Meaning
Company Overview
Goliath is one of the car brands under the Borgward umbrella, established in 1928 and ceasing operations in 1961. The company primarily focused on the production of trucks and three-wheeled vehicles, as well as manufacturing vehicle parts.
Key Information
- Founded: 1928
- Founder(s): Carl F. W. Borgward
- Headquarters: Bremen, Germany
goliath Logo Meaning and History
The visual identity of this German car brand from the first half of the 20th century appears remarkably modern and relevant even today. Its simplicity and balanced elements make it an outstanding example of automotive logo design.
The bright red logotype features all capitalized and italicized letters. The strict geometric sans-serif typeface, characterized by straight lines, sharp angles, and distinct cuts, gives the inscription a vivid appearance and conveys a sense of motion and energy.
The focal point of the logo is the first letter 'G,' which is enlarged with its tails elongated and stretched to the right, resembling a wing. The smooth lines of the 'G' beautifully balance the geometric style of the other letters, evoking feelings of speed, freedom, and power.
The red and white color palette of the Goliath logo symbolizes passion, strength, and movement, presenting the company as professional and confident.
When featured on vehicles, the badge was traditionally crafted in silver metal, which added elegance and sophistication to the iconic logo.
