gillet Logo - History, Design, and Meaning

Gillet embodies luxury and sophistication, and the logo of this Belgian automaker appears sleek and regal, despite its simple design. The contours, typeface, and color palette of its circular badge enhance the company's image, reflecting high standards of beauty, style, and quality.

Throughout its history, Gillet has used only two badges for its cars, both executed in a similar style but differing in composition.

The first version of the Gillet emblem features a gradient red circle set within a voluminous gold and black frame, which has a vertically striped pattern and a thin, slightly visible 'Automobiles Belgium' lettering around its perimeter. Flanking the frame are two small arrowheads pointing towards the center.

The red circle at the center is outlined in white and showcases stylized white lettering. The inscription is in uppercase, with all letters elongated to follow the contours of the circular perimeter. The 'G' in the badge stands out as the most unique and recognizable letter, characterized by its stylishly curved tail that adds sharpness to the overall image.

The second version of the Gillet logo, which is more commonly used, features a bright circular emblem with the logotype positioned to its right. This badge has a red background with a gold outline and black details, prominently displaying an enlarged white 'G.' The 'G' mirrors the shape of the previous version but is rendered in bolder lines.

The logotype consists of two parts: a thin, capitalized 'Automobiles' in a traditional sans-serif typeface above a bold custom 'Gillet' that features the iconic 'G' and narrower contours for the other letters.

The lettering in the latest version of the brand's emblem is crafted in a bold, narrowed sans-serif typeface, closely resembling Song Composer JNL and Handmade Headline JNL, with the 'G' customized to be wider and its tail sharpened. The 'Automobiles' portion is written in a font similar to Futura SH ExtraLight.

The red and gold color palette of the Gillet badge, accented with white and black, captures the essence of the luxury brand and its core values of beauty. The brand's logotype is rendered in dark gray, symbolizing seriousness and stability. The bold lines of the letters reflect the professionalism and confidence of the Belgian company.