genesis Logo - History, Design, and Meaning
Company Overview
Genesis Motors is the luxury vehicle division of South Korean manufacturer Hyundai Motor Group. Initially conceived alongside the plan for Hyundai's new luxury sedan, the Hyundai Genesis, in 2004, the Genesis brand was officially announced as a standalone marque on November 4, 2015.
Key Information
- Founded: 2015
- Founder(s): Hyundai Motor Group
- Headquarters: Seoul, South Korea
genesis Logo Meaning and History
What is Genesis?
Genesis is the name of a luxury subsidiary of Hyundai, which was founded in 2015 and today operates all over the globe, distributing its high-end cars, which are produced not only in Asia but also in Europe and the USA.
The Hyundai Genesis was unveiled in 2008, and the badging of the earliest models in the Genesis range clearly linked them to the parent brand, featuring Hyundai's circular 'H' badge. However, this approach was only applied to vehicles sold in the U.S.; in other markets, the winged badge was used.
Later, the company adopted a different strategy, allowing customers who purchased a Genesis car in the U.S. to choose between the standard Hyundai 'H' badge or the logo featuring the word 'Genesis.' This approach provided the company with valuable feedback from customers.
What did they discover? According to Dave Zuchowski, a former Hyundai U.S. CEO, about 80 percent of Genesis buyers opted for the winged logo. This indicated that customers wanted not only a car with upscale features, comfort, and performance but also a vehicle with a distinctive luxury badge.
In 2015, the company announced the separation of the Genesis brand as an independent global luxury division. Given the insights gained, it was natural for models introduced around that time to feature the winged badge on the hood, steering wheel, and throughout the interior. However, Hyundai's 'H' emblem remained visible on the rear of the cars.
As explained by Mike O'Brien, the company's vice president, they wanted customers to recognize that these cars were initially part of the Hyundai lineup. At the same time, he noted that buyers of premium vehicles sought a premium experience, and the winged badge served as a visual representation of this promise. The logo helped convey that the Genesis range was developed with a different approach compared to Hyundai's more mainstream offerings.
The typeface used in the Genesis logo has a distinctive edge. While traditional serifs are largely absent, many letters feature sharp edges that reflect the angular design of the emblem.
The color palette is muted and unobtrusive, exuding a classy and stylish appearance. It is dominated by various shades of silver, with subtle hints of blue and black.
Is Genesis a good car brand?
Genesis is the luxury subdivision of Hyundai, a famous South Korean automaker with a perfect reputation. The Genesis brand is considered to be a very strong one, with its cars able to compete with the leading European manufacturers.
Why does Hyundai Genesis have a different logo?
Even though Genesis is owned by Hyundai, these are two completely separate brands, with Hyundai working more in the business-class segment, and Genesis products in luxury cars, implementing all the latest technologies.
Who makes Genesis?
All the Genesis vehicles are manufactured by the South Korean company, Hyundai Motors, and in the Hyundai production facilities.
