ford bronco Logo - History, Design, and Meaning
Company Overview
The Ford Bronco is a compact frame SUV developed by Ford Motor Company, making its debut in the United States in 1966. Originally designed to compete with the Jeep CJ-5, the Bronco has since outlasted its initial rival and continues to be produced by Ford.
Key Information
- Founded: 1965
- Founder(s): Ford Motor Company
- Headquarters: Dearborn, Michigan, United States
ford bronco Logo Meaning and History
The Ford Bronco SUV premiered in the summer of 1965, available in several versions including half-cab, wagon, and roadster. The roadster variant was less successful and was discontinued in 1968. The Bronco was a practical vehicle, simple in its features and well-suited for various activities. Although its popularity waned over the years, it remained in demand throughout its production run.
Over the years, Ford consistently improved the Bronco. In 1970, the Ford Bronco Sport package became standard. By 1973, the vehicle was equipped with an automatic transmission and power steering, and the base engine size increased from 2.8 to 3.3 liters.
The energy crisis of the 1970s negatively impacted the Bronco's production, leading to the discontinuation of the first-generation model in 1977. A year later, Ford introduced a new version that resembled the F-150 pickup truck.
In 1980, a six-seat, three-door version of the Ford Bronco debuted, featuring a removable plastic roof. In early 1983, the compact Ford SUV Bronco II was introduced. While the interior of the new SUV was slightly smaller than its predecessor, both models shared a similar design style. The Bronco II received new headlights in 1984, and in 1992, the model underwent a restyling, expanding the list of available options. The new Ford Bronco was also unveiled in 1992.
Throughout its thirty-year history, the Ford Bronco has undergone four generations (or five, according to some classifications). In 1997, its ideological successor, the Expedition, was introduced, with the last update of the Bronco model occurring in 2014.
What is Ford Bronco?
Ford Bronco is the name of an SUV model, released by the Ford Motor Company in 1965. The model has always been super popular, and the main proof of it is that it is still being produced by the automaker. Ford Bronco can be seen in many American movies of the 1980s-1990s.
In terms of visual identity, the Ford Bronco has consistently featured its emblem, created in the mid-1960s, although the lettering style has changed several times over the years. Until 2020, a geometric slanted script was predominant.
The early versions of the Ford Bronco logo included a composition featuring a solid black silhouette of a bucking bronco, accompanied by bold script lettering. The lettering appeared in black, silver, or red, outlined in black.
The 2020 redesign introduced a modernized version of the Ford Bronco logo, keeping the emblem unchanged while completely rewriting the lettering. The new inscription features uppercase characters in an extended geometric sans-serif typeface, characterized by heavy contours and straight cuts, conveying stability and strength that perfectly represent the legendary SUV model.
The extra-bold uppercase lettering in the primary Ford Bronco logo is set in a custom geometric sans-serif font that exudes power and confidence. The closest fonts to this insignia are likely Magnox Display Regular or Avionic ExWide Black, with some contour modifications.
The color palette of the Ford Bronco's visual identity is based on a classic and timeless combination of black and white, which turns glossy silver when placed on the hoods of Ford vehicles.
