durant motors Logo - History, Design, and Meaning

durant motors logo

Company Overview

Durant Motors Inc., a now-defunct American automotive manufacturer, was founded in 1921 by former General Motors CEO William 'Billy' Durant. The company specialized in the production and assembly of automobiles. Headquartered in New Jersey, Durant Motors expanded its operations throughout the U.S., Canada, and internationally. However, it ceased operations in 1933 due to financial difficulties exacerbated by the Great Depression.

Key Information

  • Founded: 1921
  • Founder(s): William C. Durant
  • Headquarters: New York, New York, USA

durant motors Logo Meaning and History

Durant Motors was founded by former GM executive William Durant in 1921, with the goal of producing a diverse range of automobiles to cater to various market segments. During its years of operation, Durant manufactured vehicles under several brand names, including Durant, Flint, and Star, as well as the luxury brand Locomobile. Despite initial success, the company struggled to cope with the financial challenges posed by the Great Depression, ultimately leading to its closure in 1933. Today, the brand is recognized as an important chapter in American automotive history.

What is Durant Motors?

Durant Motors was an American automobile manufacturer founded by former General Motors CEO, William Durant, in 1921. Despite initial success, the company ceased operations in 1933 amidst the Great Depression.

durant motors history logo

Official Resources

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